Monday, October 16, 2006

21st Century digital boy - you have no privacy

Someday a stranger will read your e-mail, rummage through your instant messages without your permission or scan the Web sites you’ve visited — maybe even find out that you read this story.

You might be spied in a lingerie store by a secret camera or traced using a computer chip in your car, your clothes or your skin.

Perhaps someone will casually glance through your credit card purchases or cell phone bills, or a political consultant might select you for special attention based on personal data purchased from a vendor.

Who would watch you without your permission? It might be a spouse, a girlfriend, a marketing company, a boss, a cop or a criminal. Whoever it is, they will see you in a way you never intended to be seen — the 21st century equivalent of being caught naked.

Psychologists tell us boundaries are healthy, that it’s important to reveal yourself to friends, family and lovers in stages, at appropriate times. But few boundaries remain. The digital bread crumbs you leave everywhere make it easy for strangers to reconstruct who you are, where you are and what you like. In some cases, a simple Google search can reveal what you think. Like it or not, increasingly we live in a world where you simply cannot keep a secret…

People do and don't care. But people say one thing and do another. Only a tiny fraction of Americans – 7 percent, according to a recent survey by The Ponemon Institute – change any behaviors in an effort to preserve their privacy. Few people turn down a discount at toll booths to avoid using the EZ-Pass system that can track automobile movements.

And few turn down supermarket loyalty cards. Carnegie Mellon privacy economist Alessandro Acquisti has run a series of tests that reveal people will surrender personal information like Social Security numbers just to get their hands on a measly 50-cents-off coupon…
I think most of us blindly accept the little ways in which companies and our government spy on us. The technology is out there and getting better all the time. Has anyone tried GoogleEarth for example? You can search for any location on the planet and it will bring up a satellite photo of that location within a couple of hundred feet. I was able to find the rooftop of my house and in taller structures you can even look inside of windows.

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